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Amorphous Toys "R" Us

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by Casey Goetz    A couple days after its release, I heard of an all-AI ad from Toys “R” Us receiving strong backlash from pretty much everyone with an opinion.  I found this interesting for a couple reasons, that Toys “R” Us is still around, and that we have finally created an ad using only generative AI. Initially, I heard about this from a content creator on youtube, and decided to follow up on why Toys “R” Us was the first to the finish with this project, and this WSJ article; All-AI Ad From Toys ‘R’ Us Inspires Debate Over the Future of Marketing by Patrick Coffee speculates and reasons why Toys “R” Us has made a big step in a new direction of advertising. Toys “R” Us’ chief marketing officer Kim Miller Olko was excited to be the first to try out this technology.  The ad features the late founder of Toys “R” Us as a child, exploring a toy store in his imagination and meeting a sentient giraffe toy.  Taken as a showcase, this is impressive technology.  The vibrant colors and
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About Me

     Hello!  I'm Casey, my pronouns are he/him.  I love to mountain bike and spend time with friends.  I usually spend my free time listening to music and playing video games with my roommates.  I enrolled in BA 223 because it is a prerequisite for my major, business administration.  I'm very eager to learn more about the kinds of tactics used in marketing in my everyday life and all around me.  This isn't my largest interest in business, but marketing is everywhere and I'm sure it's prevalent in places that I don't realize, and that's what appeals to me.  Outside of college, I have a large interest in esports, a passion I've only recently discovered and I have a lot of fun cheering on my teams during livestreams with my roommates on the weekends.
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